Born & Raised in Johnson City
Inspired by Family & Community.
Born and raised in Johnson City, Tennessee, our founder Amisha Agrawal grew up working in her family’s small business. For years, she watched her parents pour their hearts into building something of their own while also serving their community. During the COVID-19 pandemic, it became even clearer how critical small businesses are to the economic and cultural fabric of Appalachian communities — and how access to strategic support can make all the difference.
Committed to Supporting Growth.
Inspired by her family’s story, Amisha launched Appalachia Advisory, a pro bono consultancy offering short-term 4-6 week engagements to small business owners on business planning, operational & cost efficiency, and marketing strategy — entirely free of charge. Now, our team is made up of students and professionals from all fields of business, connected by our common commitment to supporting economic growth in the region.
Helping Appalachia
Many counties in Appalachia experience high poverty rates (~20%), with Central Appalachia in particular facing a significant and persistent impoverishment problem. Fortunately, local entrepreneurship and small businesses are the most potent remedy through creating jobs, boosting local economies, and fostering social capital.