The Middle Path
Kingsport, TN
The Middle Path needed a stronger, more consistent pipeline for reaching new patients, along with a clearer path from "searching for help" to starting intake. Appalachia Advisory focused primarily on building outreach resources to strengthen referral partnerships, while also analyzing the clinic's website to identify opportunities for improved user experience, conversion, and traffic.
Referral Outreach
We developed a set of four outreach resources, including email templates for pediatricians, school counselors, and hospitals, to help The Middle Path build a steady, repeatable referral pipeline with local healthcare providers.
Website & SEO Optimization
We analyzed The Middle Path's website for opportunities to improve user experience, conversion, and traffic, and built a mock homepage demonstrating a clearer value proposition and stronger trust signals.
User Segmentation
We designed a "Choose Your Path" framework outlining distinct pathways for teens, adults, parents, and referring healthcare providers, so each visitor can find information relevant to them immediately.
Phased Implementation Roadmap
We outlined a four-phase rollout plan covering messaging strategy, site infrastructure, UI/UX design, and a tiered SEO approach to improve local search visibility.
Developed four outreach resources, including referral email templates for pediatricians, school counselors, and hospitals
Designed a role-based "Choose Your Path" website framework for teens, adults, parents, and providers
Built a mock homepage demonstrating improved UX and conversion-focused design
Delivered a website and SEO analysis with recommendations to improve traffic and visibility
Built a four-phase implementation roadmap from strategy through launch