Shipley Farms
Boone, North Carolina
Shipley Farms partnered with Appalachia Advisory to scale revenue across wholesale, retail, and agritourism channels while preserving its strong regional brand identity. Our team delivered a data-driven growth roadmap focused on profitability, operational clarity, and sustainable expansion.
Financial & Channel Analysis
We evaluated revenue mix, profitability drivers, and margin variability across wholesale and retail channels to identify high-leverage growth opportunities.
Agritourism Growth Roadmap
We designed a phased plan to transform agritourism into a scalable, high-margin revenue stream with clear financial projections and partnership pathways.
Wholesale Expansion Strategy
We developed a tiered CRM pipeline and regional targeting strategy to expand into high-potential institutional and distributor partnerships.
Digital Marketing Optimization
We created a streamlined short-form content strategy to increase brand visibility, drive retail engagement, and support wholesale credibility.
Built a 3-tier CRM targeting high-value wholesale accounts
Identified retail as a high-margin growth lever
Designed a scalable agritourism revenue model
Delivered a cost-effective digital marketing strategy
Created a phased regional expansion roadmap